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With the Covid-19 pandemic affecting emotional and psychological health, Finance Minister of India, Honourable Nirmala Sitharaman, revealed the rollout of the national telemental health program to improve access to quality mental health counseling.  Presenting the budget for 2022-23, she also announced an open platform for the National Digital Health Ecosystem, which will consist of digital… Continue reading Budget: Health Sector Allocation Sees 16% Hike, New Programme For Mental Wellbeing Announced

For medical students and doctors who are just starting out, practicing medicine in today’s day and age may seem challenging and a bit competitive.   They may experience that patients do visit them but do not seem to return. In other words, apart from other challenges at the beginner level, they may also encounter that… Continue reading Ten Most Important Things Doctors Need To Do To Retain Their Patients

A Google My Business account is the only way in which you can claim ownership of your Online Business Profile, attain rights to manage it and at the same time enable yourself to use several features that would help you increase the profile’s visibility on Google. If you are a doctor and manage your clinic… Continue reading How Can Doctors Use Google My Business Effectively

  Medical practices, regardless of size or medical speciality, have been adopting medical software to manage their patients and care providers for the past decade. As a result, the advantages of Electronic Health Records are becoming more widely recognised, and their use is increasing. The ongoing pandemic makes it all the more important to have… Continue reading Everything About Electronic Health Records (EHR)

India crosses 1L daily mark for new COVID 19 cases as of yesterday; New curbs including night curfews, weekend lockdowns implemented in few states Omicron, the new variant The latest Covid-19 variant, Omicron is causing fears among all be it policymakers, healthcare professionals, working professionals or homemakers. This has been called a variant of concern… Continue reading Omicron, The New Hindrance in Return to Normalcy

By 2017, 1.33bn of India’s population was already being served by only around 1.8 Million registered medical graduates which included both modern medicine and traditional Indian systems of medicine (viz. Homeopathy, Ayurveda, Unani, Siddha, and Yoga). This means a doctor-patient ratio of 1.34 doctors per 1000 Indian citizens as per an estimate in an article… Continue reading Expanding ways to Grow your practice in 2022

Building a website is just a small part for doctors to showcase themselves, having the right information which convinces the visitors is the part that takes the most time. Targeted content helps the doctors’ website to be Search Engine Optimised, such that the website comes at the top searches for the patients. Websites built through… Continue reading Top 5 must-have information for a doctor’s website

Before we try to understand consumer behaviour in general and when they consider their health needs in particular, a caveat shall be in order. India is a vast country of over 1.3Bn people with myriad preferences across gender, socio-economic standings, regions, religions and so on. This means that consumer behaviour leading to consumer preferences and… Continue reading How Consumer Tech is Changing Patient’s Outlook

Lives have changed in the past year and a half. We all have seen work from home, touchless delivery of goods and services, rescheduled or canceled vacations, etc. These changes seem minor against the changes that the healthcare sector has gone through.      Healthcare services collapsed across the world due to Covid 19 and… Continue reading Telemedicine: The future of Healthcare

People often go online to seek help with their medical issues, and the sites that provide this help are more likely to generate web traffic, which increases the likelihood of a subsequent consultation. Some people immediately go to their doctor when they feel sick or need help managing a health issue, but many others turn… Continue reading The Power and Importance of Content Marketing