Month: December 2021

By 2017, 1.33bn of India’s population was already being served by only around 1.8 Million registered medical graduates which included both modern medicine and traditional Indian systems of medicine (viz. Homeopathy, Ayurveda, Unani, Siddha, and Yoga). This means a doctor-patient ratio of 1.34 doctors per 1000 Indian citizens as per an estimate in an article… Continue reading Expanding ways to Grow your practice in 2022

Building a website is just a small part for doctors to showcase themselves, having the right information which convinces the visitors is the part that takes the most time. Targeted content helps the doctors’ website to be Search Engine Optimised, such that the website comes at the top searches for the patients. Websites built through… Continue reading Top 5 must-have information for a doctor’s website

Before we try to understand consumer behaviour in general and when they consider their health needs in particular, a caveat shall be in order. India is a vast country of over 1.3Bn people with myriad preferences across gender, socio-economic standings, regions, religions and so on. This means that consumer behaviour leading to consumer preferences and… Continue reading How Consumer Tech is Changing Patient’s Outlook

Lives have changed in the past year and a half. We all have seen work from home, touchless delivery of goods and services, rescheduled or canceled vacations, etc. These changes seem minor against the changes that the healthcare sector has gone through.      Healthcare services collapsed across the world due to Covid 19 and… Continue reading Telemedicine: The future of Healthcare

People often go online to seek help with their medical issues, and the sites that provide this help are more likely to generate web traffic, which increases the likelihood of a subsequent consultation. Some people immediately go to their doctor when they feel sick or need help managing a health issue, but many others turn… Continue reading The Power and Importance of Content Marketing